"Day Night Store", opened its doors in 1997, introduced the first customers of St. Petersburg avant-garde designers from Japan and Belgium, such as Undercover, Dries Van Noten, Yoji Yamamoto, Ann Demeulemeester.
Over the years, a portfolio supplemented brands Givenchy, Rick Owens, The Row, Stella Mccartney, Balenciaga store which allowed to become one of the best concept tors in Europe. List of brands is constantly changing and is complemented by the most interesting findings from the fashion weeks in Paris and Milan.
In 2011 one more "Day Night" Store was opened on the Moika River, dubbed «Lite». The basis of the concept of the store searching for young and unique brands, at the same time already known fashionistas all over the world: R13, Acne, Rag & Bone, Elizabeth & James, Sacai.